TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever pondered what it would require to revamp a humble cheeseburger into a marketing sensation? Well, our friend Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little bland . He knows his classic recipe is tasty , but he's desiring something more. He wants to stand out in a world of burgers . That's where cheeseburger